Hownd Plant Powered Superfood Adult With Hemp Protein And Moringa Dog Food

A vegan superfood for adult dogs

At a glance...
  • 10kg Adult, vegan dog food with hemp
  • 28% protein and 10% fat for daily nutrition
  • Free from meat, dairy and wheat
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One of the most innovative dog foods on the market, this vegan feed is incredibly popular with pets and owners alike.

What is Hownd plant-powered superfood adult with hemp protein and moringa?

Hownd plant-powered superfood adult with hemp protein and moringa is a plant-based dog food designed to give more benefits than premium meat-based dog food or fish-based dog food. Made from organic hemp protein, moringa, rice and pea protein, it has a whopping 28% protein content, to give your dog everything they need to develop strong muscles and maintain their body. Plus, as dry food, Hownd vegan dog food is easy to store, portion and serve.

What are the benefits of Hownd plant-powered superfood?

This plant-powered superfood adult dog food features a perfectly balanced spread of nutrients that avoids many common allergens. Hemp moringa and pea protein concentrate are both highly digestible proteins that many animal nutritionists recommend over standard meat. The fibre-dense brown rice helps to further smooth digestion, while the other additives round out your dog's diet ensuring everything from a strong immune system to a glossy coat.

Is this vegan dog food suitable for my dog?

This dog food has been designed for adult pet dogs with a medium level of activity. If you have a puppy, senior or working dog you may find that you need to buy different dog food to give them the correct nutrients to meet their needs. If you're unsure about how much to feed your dog, you can check out our feeding guide (which can be found further down the page).

Food type Dry food


Suitable for working dogs? No
Dog age Adult
Bag Size 10kg

Feeding guide

Dog Bodyweight (kg) Daily Serving (g)
Toy 2-5kg 45-90g
Small 6-15kg 110-210g
Medium 16-30kg 220-360g
Large 31-50kg 375-600g
Giant 51kg+ 700g+


Ingredients: Brown rice (30%), Pea Protein concentrate (16%), Lentils (11%), Corn Protein meal (7.5%), Vegetables (sweet potato, squash, carrots, green beans), Vegetable oils (Sunflower, Linseed), Brewer's Yeast (5.5%) (as a source of the prebiotic MOS), Hemp Protein (4%), Potato Protein (3%), Minerals, Apple fibre, Moringa oleífera (2%), Dried mixed herbs (Caléndula officinalis - Calendula, Salvia officinalis – Sage, Trigonella foenum-graecum – Fenugreek, Anethum graveolens Dill, Taraxacum officinale – Dandelion, Cichorium inthyvus - Chicory, Thimus mastichina - Marjoram, Foeniculum vulgare - Fennel, Silybum marianum - Milk Thistle, Camellia sinensis – Green Tea, Rosmarinum officinalis – Rosemary) , Yucca schidigera, Dried Chicory Root (as a source of the prebiotics FOS and inulin), Red fruit extract, Citrus extract, Glucosamine hydrochloride, Methyl sulfonyl methane, Natural antioxidants, Probiotics pro-intestinal microbiota (E. faecium NCIMB 10415 20x106 CFU), L-Carnitine (250mg/Kg).

Essential nutrients per kg: vitamin A 24000 IU, Vitamin D3 1650 IU, Vitamin E 350mg, Taurine 1350mg, Iron (ferrous sulphate monohydrate) 120mg, Iodine (potassium iodide) 2mg; Copper (cupric sulphate pentahydrate) 12mg, Manganese (manganous sulphate monohydrate) 35mg; Zinc (zinc sulphate monohydrate) 110mg, Zinc chelate of amino acids hydrate 25 mg, Selenium (sodium selenite) 0.2 mg, DL-METHIONINE 1900mg. Technical additives: antioxidants (alfa- tocopherols).

Analytical Constituents (%): Protein 28%, Fat Content 10%, Crude Fibre 2.5%, Inorganic Matter 7%, Calcium 1%, Phosphorous 0.8%, Omega 3 0.73%, Omega 6 3.16%. ME (NRC) 341 kcal/100g.

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